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Amazon Case Study: Global #AmazonFCtours

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Danica G.

May 28, 2019

The Goal

In early 2019, we worked with Amazon to coordinate an international, multi-unit subscription activation for the entire year, with the option to extend the timeline if the activation got sufficient traction.

This activation would be executed at Amazon fulfillment centers in North America and Europe.

The Plan

Amazon wanted photo experiences based at their fulfillment centers so guests could take group selfies as soon as they finished a tour of the facilities.

The internet giant requested 46 Selfies Stands shipped to different locations across North America and Europe as a way to not only promote fulfillment center tours, but to also give guests lasting memories and photos to share on social media of their experience.

The Hurdles

The SnapBar worked with Amazon to facilitate the software customizations and user interface language translations.

We also dealt with Customs officials, ensured the data captured was GDPR compliant in the EU**, and provided all support for any fulfillment center that needed it.

The Results

During the first six months of this Amazon activation, there have been 13,796 photos taken, 25,898 photos shared and millions of impressions generated online. 

This number is growing exponentially and we're excited to see what the rest of 2019 will bring for #AmazonFCtours! 

Amazon Case study results

 The Photos

Amazon Selfie Stand Photo Booth activation

Amazon Tours Selfie Stand

Amazon fulfillment center Selfie Stand

Amazon FC Tours Selfie Stand Photos

**All photos used were either published publically or the property of The SnapBar.


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